On-Demand Wine & Spirits Sales & Marketing Services
After you have created your wine or spirit, you will need to have a sales and marketing plan, as well as dedicated sales people to ensure your success.
Convivium Brands offers the following services:
Market / Field Work $500 a day plus expenses
$450 a day 2-4 days
$400 a day for 5 and more days
- Ride-Withs
- In-Store Tastings
- Waitstaff tastings / trainings
- Key buyer lunches / dinners / special events / presentations
Sales Plan / Market analysis $3000
- Complete evaluation of product, packaging, presentation
- Demographic recommendation & marketing plan
- Sales plan with support and pricing recommendation
- Competitive analysis
- Budget / Profit & Loss
Distributor presentations $500 plus expenses
- Goals / sales plan
- Programming Calendar
- Marketing / promotional calendar
- PowerPoint Presentations
POS / Support Materials Consultation and advisement $250
- Sell-sheets
- Informational video
- Brochures
- Tee shirts, hats, store displays/ windows, bottle service trays, etc.
Winemaker Dinners
Distributor Trade Tastings
Compliance / Logistics
- COLA
- State Registrations
- FDA Registration
- Customs Clearance
- Warehousing / Shipping
PR & Promotion
- Trade publication tasting submissions (Spectator, Parker, Tanzer, etc.)
- Press releases to industry publications and consumer publications
- Sponsorship / product donations at high-profile events:
- Music, film, sports, art, etc
- Focused trend-setter events
- Trade tastings (Aspen F&W, Nantucket F&W, etc.)
- Video creative services
- Podcasts
- Web sitelet
Advertising
- Print ads
- Web ads
- Outdoor
- Regional
- “Guerilla”
- Blogs
- Social networking (twitter, facebook, google+)
