Features and Benefits

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  • Private label wines are more profitable than comparable quality brand name wines
  • Private label wines are a unique offering for your guests: a wine exclusively available in your restaurant, store or hotel
  • Private label wines are a brand extension
  • Guests won't see your wines on sale at the local store for less than you charge by the glass
  • You control your own supply and costs without having to overbuy to get the top deal
  • You determine your gross margin on key items (private dining wines, wine by the glass) and lock in your profits