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Wine DTC Headlines

Email campaigns are fast and cost-efficient. However, unlike traditional methods of advertising such as print ads and direct mail, what you see is not always what they’ll get. How do you ensure that the...

Kansas became the most recent state to adopt sensible, verifiable direct wine shipment when Gov. Sebelius signed a law passed by the Kansas legislature that would permit Kansas residents to purchase up to 12 cases of...

Whether you need a refresher or about to process your first Allocation Offering in REthink, listed below is a timeline checklist with items you will need to complete.
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If you think you’ve been noticing more and more animals on wine labels over the past several years, it’s not just your imagination. According to a study by market research firm ACNielsen, approximately...

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Dear Valued Client,

Client support and education has always been at the heart of our mission here at...

1.  Start planning your holiday newsletter timeline and assemble newsletters now while you have time.
2.   Be sure to test your newsletters. Create (free) email addresses for yourself in hotmail, gmail, and...

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Inertia Beverage Group is pleased to announce a special wine...

There’s been a lot of talk about the current state of the economy and how it effects the wine industry.

I just finished reading an entertaining book, Breaking the Slump by Jimmy Roberts.  Roberts is a sports reporter for ESPN, ABC, and NBC.  The book is specifically about golf, but the lessons learned from the dozen or...

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