
On Thursday September 18th I sent out an email press release to 1600 press and industry contacts announcing the release of Lipstick On A Pig Wines. You can see the release on-line here
This is a special release for Convivium Brands, as it tests our idea of "on-demand wines" to the fullest.
These wines will be labeled and packed only when we have received orders for them. This is a fairly radical idea, and is made possible by our winery partner in California that has wines already in bottle but without labels, waiting to be packed and shipped.
The goals of this marketing campaign are:
I am asking all of you to participate in our viral / guerrila marketing by doing the following:
Many of you are much more versed in how to do viral and guerilla marketing than I am, so I invite you to post to the forum on my site under the topic "
How to Viral Market Lipstick on a Pig Wines
" and share those tips and insights with the rest of us. You will need to create an account to post on my site, but it is quick and easy to sign up.
I have also started an event on facebook, for those of you that are members. Find it here
Over 60 of you are receiving this email. If you all can influence 10 persons to be excited about this fun project, and they can do the same, we will have a large consumer audience clamoring for our first releases!
All of you have expressed an interest in Convivium Brands and contributed in some way. This is your chance to participate and help build our sales, without costing you a dime!
Thanks for your help, I really appreciate it.
Best regards,
Steve Seltzer
Convivium Brands
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